As a follow up to my recent article on the rumors that Apple was making a “big” education-related announcement in NYC on 1/19/12 (today), here’s some more information from the Washington Post on what they announced. In summary:

1. YES, Apply WILL revolutionize the textbook industry
2. There’s a new app that enables just about anyone to create a digital, interactive textbook
3. There’s another new app as part of iTunesU that will enable just about anyone to create an online course via an app

These are important milestones in the democratization of the textbook industry that will pave the way for independent publishers and amateurs to create some really compelling and specialized texts, and have a channel to distribute them that is similar to an ebook and app.

To support this new initiative, some major textbook publishers have already started making content available as an example, with many more texts planned – especially high volume texts that are used by millions of K-12 students around the country.

These textbooks aren’t just static texts. Rather, they include several interactive features including the ability to take notes, quizzes, make flash cards, and so much more. These textbooks leverage the uniqueness of apps and the digital space.

The courses are another great democratization of content delivery. You can package lectures, videos, books, and many other assets, including quizzes and syllabi into a course to be downloaded from iTunesU. Any time there are updates, you can push those just like in a regular app.

All-in-all, this is a wild new frontier for the education space that is surely going to present some challenges (quality) and some opportunities (new materials at a lower cost).

I can’t wait to try out some of these new courses and textbooks for myself!

In higher education, we all know that the cost of text books is significant. These days at American Public University, we estimate that on average, course materials will run between $125 and $175 per course. With a typical bachelor’s degree requiring 120 credits, that’s about 40 courses or about $5,000 to $7,000! The University realized early on that this can be quite a burden, so the school provides a Book Grant to degree-seeking undergrads which picks up most course material costs. Other students, including those in graduate programs can take advantage of purchasing books from discounters such as Chegg.com and Amazon.com, and can also purchases used books and sell their books back to various vendors when they complete courses.

However, there is innovation in the textbook industry, and it is coming mostly from outside the publishers.

There is a rumor that Apple will be hosting an event related to the publishing industry (possible textbooks) in New York in January 2012. Could it center around electronic editions of textbooks? Could it be new software for the iPad that makes etextbooks more like printed books? Could it be a sub-$100 text book ereader? Could it be related to iTunesU and making more texts available for purchase?

There’s certainly a lot of speculation, and you can read more about it here.

[Visit American Public University's iTunesU Site]

Only time will tell. One thing is for sure, with the heavy market adoption of ereaders and tablets, the migration of textbooks from the print to electronic will be sooner than we think. The impact will most certainly be greater than we imagined on the economy, industry, how we use and interact with texts and how we use tablets for our studies.

Screenshot of iPad and Flipboard App, Credit: iTunes/Apple/Flipboard

For iPad lovers out there, here’s a great new tool to share your interests with those that follow you (and presumably the world).  It’s called “Flipboard“.

It’s a downloadable app for the iPad.  Here’s the excerpt from their iTunes store page:

Flipboard is the world’s first social magazine. Your Flipboard is a fast, beautiful way to flip through news, photos and updates your friends are sharing on Facebook and Twitter. And it’s an incredible place to discover fresh content from around the Twittersphere.

Flipboard brings the timeless layout of print media to social media. No more scrolling through long lists of posts and links. No more jumping back and forth between websites. Your Flipboard is everything you care about in one place. It’s your magazine. It’s your Flipboard.

Essentially, Flipboard takes all the links you are sharing and makes them far more visually appealing, and then assembles them as a ‘digital’ magazine, making it much more interactive (and fun) to browse through all the news, links, photos, articles and other digital ‘stuff’ you (or someone you follow) shares.