Five Things Your LinkedIn Profile Must Convey Within Ten Seconds
You know how people behave online. They are distracted and busy. It’s hard for them to attend to anything closely. That’s why most of us, when quizzed, can give a partial explanation for any news event.
Your friend says “Did you hear about that thing in the news?” and you say “Kind of.” We scan the headlines, so we kind of know what’s going on. Who can blame us? We’re bombarded with information at almost every moment. We can’t take it all in!
It’s the same way for recruiters and hiring managers who browse LinkedIn looking for job candidates and consultants. They might find your LinkedIn profile and glance at it quickly. How much time will you get to make the impression you want to make?
Ten seconds would be generous. Count to ten slowly right now – you’ll see that ten seconds is a pretty long time, especially when you’re rushed and have a long To Do list!
Here are five important things your LinkedIn profile must convey to visitors within ten seconds at the most. Does your LinkedIn profile get this information across?
- What You Plan To Do Next in Your Career
- Your Understanding of the Business Pain You Solve for Your Employers
- Your Excellent Command of English
- Your Sparkling Personality, and
- Your Most Compelling Dragon-Slaying Stories
What do these elements mean? Here are the details!
What You Plan to Do Next in Your Career
Your LinkedIn profile must make it clear not only what you’ve done in your career so far, but what you plan to do next. That’s why namby-pamby branding like “Multi-skilled Business Professional” is the worst possible choice!
You have to decide what you plan to do next, and then invite us along for the ride. Here are three LinkedIn ‘headlines’ that make clear what each of these job-seekers intends to do next in his or her career:
Research Librarian Seeking an Academic or Corporate Assignment
Office Manager/Executive Assistant Looking for a New Challenge
Bi-Lingual (English/Spanish) New Grad ISO Entry-Level Marketing Role
There’s no confusion about where any of these three LinkedIn members is headed! A recruiter or HR person can tell in an instant what each of these folks is looking for in his or her career.
Your Understanding of the Pain You Solve for Your Employers
The Office Manager/Executive Assistant whose LinkedIn headline appears above is called Brenna. She knows exactly what problem she solves for her employers. She keeps their offices from descending into chaos!
Brenna’s LinkedIn Profile Summary begins this way:
I’m an Office Manager with a ton of Executive-Level administrative experience. My passion is keeping an overbooked CEO calm and organized, and a busy office humming along smoothly.
If you had a job opening for an Office Manager who was also the executive support person for your CEO, or any Office Manager or Executive Assistant role, would you interview Brenna? I sure would!
Both of us are out of luck, because Brenna got hired into her new job two weeks after she rewrote her LinkedIn profile.
Your Excellent Command of English
It goes without saying that your written English skills show through in your LinkedIn profile. If you aren’t 100% confident in your writing abilities, that’s okay! Get a friend to proofread your LinkedIn profile before you show it to the public.
Your Sparkling Personality
It’s very sad for me to scan LinkedIn profiles and see so many poor LinkedIn users who have defaulted to the standard zombie-style branding, so that their LinkedIn profile makes them sound like any other clone trooper from the Empire’s vast battalions.
They write dreck like this in their LinkedIn profile:
Results-oriented professional with a bottom-line orientation, experienced in managing cross-functional teams.
This is the worst possible way to brand yourself. You sound like a cardboard cut-out when you describe yourself this way, rather than a real person!
You are a cool and vibrant person. Why not let your personality show through in your LinkedIn profile?
Who are you trying to impress by sounding like a robot? Remember that in a job search and on the job, only the people who get you, deserve you!
Your Most Compelling Dragon-Slaying Stories
You’ve got stories that showcase your brilliance and your talents, and your LinkedIn profile is the perfect place to tell them!
Here’s a Dragon-Slaying Story that Brenna shares in her LinkedIn profile:
- When our executive team was out of town, I untangled a thorny $500K billing issue and saved our biggest account, worth $2M/year.
Brenna’s simple story says it all – she knows how to respond in the moment, stays calm under pressure and knows how to talk to angry people. You’ve got impressive Dragon-Slaying Stories that don’t yet appear in your LinkedIn profile.
Right now is a great time to fix that!
This article was written by Liz Ryan from Forbes and was legally licensed through the NewsCred publisher network.
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