If you can fit in just one book every two months, by the end of next year, as Dr. Seuss said, youâ€™ll have given yourself quite a lot: â€œThe more that you read, the more things you will know. The more that you learn, the more places youâ€™ll go.â€
Companies and brands have long understood that they can use this principle to influence consumers in their decision making process. By giving consumers something for nothing, they make it more likely that those same consumers will make a purchase in the future.
We can learn a ton about marketing just by reading a bit of history. In fact, Iâ€™ll bet youâ€™re making some glaring mistakes that were solved over a century ago—simply because you donâ€™t know the stories Iâ€™m about to tell you.
Of course, colleges and universities are not trade schools. Our mission is to touch our students' souls, not just help them find a job, and the best institutions don't have to choose one or the other: They do both.
Is saving money easy? From a distance, it certainly appears to be. But when it comes down to it, itâ€™s pretty difficult â€“ especially when you donâ€™t have a stellar income.